But how do I choose the right tyre?

To help you compare and choose, look at 4 different aspects:

1.Safety

Most tyres perform well in everyday situations, but difficult conditions will reveal their differences.

So how do you make sure that your tyres are ready for the unexpected?

Choose tyres that can perform well in the worst types of weather or roads that you may encounter.
And the difference can be huge:
On wet roads, our tyres can stop up to 6 meters shorter than another premium tyre brand on the exact same car.That is almost the distance of 1 and a half cars!

Based on internal wet braking test results of MICHELIN Primacy 3ST and Bridgestone Ecopia EP100a Touring tyre size 205/55R16.

Not all tyres are equal – choosing the right ones can keep you safe.
car edito safety tips and advice
car edito value tips and advice

2.Value

Making a compromise now could mean spending more later. Why? Because tyres that last longer and help you to save fuel allow you to save in the long run.

Get more efficient tyres now, replace them much later! (And forget about shopping for tyres for a while)

3.Enjoy the ride

Like a shoe, a tyre needs to fit you perfectly.
  1. Take any car
  2. Try a different set of tyres
You end up with an entyrely different driving experience. So, do you like a comfortable drive or precision handling to take that corner like a pro? Make sure that your tyre reflects your style
car edito enjoytheride tips and advice
car edito safedriving performance tips and advice

4.Sport Car?

A sprinter doesn’t want to run in slippers.
Neither does your car.

A sport or luxury car won’t feel like one unless the tyres can translate its power to the road.